The preliminary vary of collectible minifigures primarily based on the characters from “The Lego Film” encompassed a various forged, from protagonists like Emmet Brickowski and Wyldstyle to supporting characters and antagonists akin to President Enterprise and Lord Enterprise. Every determine got here in a sealed ‘blind bag,’ including a component of shock and collectibility to the product line.
This collection performed a big function in increasing the Lego Film franchise past the movie itself. It supplied a tangible method for followers to interact with the film’s characters and recreate scenes or invent new narratives. The blind bag format inspired buying and selling and neighborhood constructing amongst collectors, fueling the recognition of each the film and the minifigure line. The particular characters included, and their distinctive equipment, grew to become vital identifiers inside this neighborhood. The discharge marked a big level within the progress of licensed Lego minifigure collection.