Promotional art work for Disney’s 1946 musical movie, usually that includes imagery of Uncle Remus, Br’er Rabbit, Br’er Fox, and Br’er Bear, served as a key advertising and marketing instrument for the movie’s launch. These supplies ranged from commonplace one-sheets displayed in theaters to foyer playing cards, window playing cards, and inserts for newspaper commercials. Completely different variations have been created for numerous worldwide markets, typically reflecting cultural diversifications of the movie’s presentation.
These artifacts supply a glimpse into the movie’s advertising and marketing and reception on the time of its launch, regardless of the controversy that now surrounds the movie. They’re visible representations of mid-Twentieth-century graphic design and Disney’s evolving animation type. Moreover, the imagery employed on these promotional items displays the societal context of its period, offering useful materials for historic and cultural evaluation. Their shortage and connection to a controversial movie contribute to their significance for collectors and movie historians.
