Unique theatrical launch one-sheets from the 1939 movie adaptation of L. Frank Baum’s kids’s novel are iconic examples of Hollywood’s Golden Age promoting. These promotional items sometimes function key imagery from the movie, equivalent to Dorothy, the Tin Man, the Cowardly Lion, and the Scarecrow, typically set towards the backdrop of the Emerald Metropolis or the Yellow Brick Street. Type A, Type B, and Type C variations exist, every with distinctive compositions and creative renderings, making them extremely sought-after collectibles.
These artifacts serve not solely as representations of a beloved traditional movie, but additionally as home windows into the visible language of movie promotion in the course of the studio period. Their enduring recognition displays the movie’s lasting cultural affect and the artistry concerned in creating compelling promoting supplies. Unique examples are worthwhile items of cinema historical past and supply insights into the advertising strategies employed to draw audiences within the late Thirties. Their vibrant colours and evocative imagery contributed considerably to the movie’s preliminary success and proceed to resonate with collectors and movie fanatics in the present day.
